Michelle graduated from Trinity College Dublin with a BA in Geography through Natural Sciences. Having got a broad knowledge base from her undergraduate degree, she decided to dive into the big bad world of advertising.
How people and consumers think is something that Michelle has always found fascinating and she hopes to apply this keen interest to a career as an account planner. Advertising is all about communication, connecting with the consumer on an emotional level through creative ways and this is what she loves about it.
Michelle´s favourite advertisement is the Fallon agency´s Sony Bravia, “Colour, like no other” bouncing balls, because of the clever consumer insight and simple but effective visuals. The John Lewis Christmas 2011 advert “The Long Wait” is another of her favourites.
While she cannot say she has oodles of industry experience, Michelle is more than happy to work hard and challenge herself to become an asset to any agency.